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About us

Elegance of Sweden is a Swedish company founded in 2022 in Jönköping with a clear vision - to be the obvious choice for iPhone cases and other iPhone accessories in Sweden. Our range includes stylish Apple Watch bands, iPhone cases, chargers, cables and much more. Our main focus is fast deliveries, extensive expertise and high quality accessories.

Our journey began during my high school years when a UF project in entrepreneurship sparked my interest in e-commerce and digital business. With the support of my family, especially my parents, we dove deep into this new world. We took courses in everything from marketing to store design and read an abundance of books. Jeff Bezos' biography particularly inspired us.

As a family of Apple enthusiasts, choosing Apple accessories as our niche was a natural one. Our goal is to offer a complete platform for everything related to Apple products - from mobile covers, cases, chargers and cables to wireless chargers, power banks and Apple Watch bands.

We tested the market by initially selling products in small quantities on platforms such as Tradera to gauge market reaction and identify reliable Chinese suppliers. After the official launch in the fall of 2022, we continued to grow, with over 500 products in our assortment in the summer of 2023.

Our philosophy is heavily influenced by Jeff Bezos, focusing on customer service and satisfaction. We offer multiple communication channels, including chat, email, phone and social media, to support and interact with our customers. Fast deliveries, high-quality products and generous terms such as 60-day open purchase and free after-sales guarantee are our promises to our customers.

We strive for a sustainable growth rate, with the goal of becoming Sweden's natural destination for Apple accessories. We look forward to continuing our journey and sharing it with our amazing customers.

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